Advantages of PPC
There has always been a question, “PPC or SEO”?
Where should I invest “PPC or SEO”?
Its not that anyone is lesser than the other one. They both works well to improve your web presence and increasing traffic / hits to your website. As both of these options require money investment, you need to understand your requirement first. Here are few questions you need to answer:
1. Do you need instant results?
2. Can you wait for 3 or 6 or 12 months to be on first page?
3. Are you doing promotional / seasonal sale for a duration?
If your answer to above questions is ‘Yes’, you should definitely consider PPC and there is no reason to go to SEO. To quickly list down few benefits of PPC:
- Gives immediate online presence
- Have a new site? Have ads in an hour
- Start getting ROI sooner
- Great for seasonal items or time sensitive promotions
- Easily test effectiveness of new marketing message
- Regulate traffic volume
- Sales pipeline empty? Use PPC to push traffic
- Overloaded with enquiries? Pause campaigns
With PPC, you are in control whereas with SEO, the results are not in your control. SEO results would take time to get visible.