Advantages of PPC

There has always been a question, “PPC or SEO”?
Where should I invest “PPC or SEO”?

Its not that anyone is lesser than the other one. They both works well to improve your web presence and increasing traffic / hits to your website. As both of these options require money investment, you need to understand your requirement first. Here are few questions you need to answer:

1. Do you need instant results?
2. Can you wait for 3 or 6 or 12 months to be on first page?
3. Are you doing promotional / seasonal sale for a duration?

If your answer to above questions is ‘Yes’, you should definitely consider PPC and there is no reason to go to SEO. To quickly list down few benefits of PPC:
- Gives immediate online presence
- Have a new site? Have ads in an hour
- Start getting ROI sooner
- Great for seasonal items or time sensitive promotions
- Easily test effectiveness of new marketing message
- Regulate traffic volume
- Sales pipeline empty? Use PPC to push traffic
- Overloaded with enquiries? Pause campaigns

With PPC, you are in control whereas with SEO, the results are not in your control. SEO results would take time to get visible.

One Comment

  1. Egrove Systems Says on August 26, 2010

    I too agree your thought. PPC gives more hits to our site. But it cannot helpful come first p[age organic search results


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