Archives: Business / Startup Consulting

App-only plan backfires for Myntra etc

Fashion retailer Myntra, which became the first web-based e-commerce firm to go app-only , has taken a step back. It is rolling out a mobile website, which is currently in pilot stage. The move may have been fuelled by its app-only strategy backfiring and the retailer losing traffic and sales post the development. Myntra’s parent, [...]

Releasing Useful Software

Rapid changes in technology world than any other industry and raised the expectations and keeping a lot of pressure to move quickly, upgrade the solution, early releases in order to beat the competition to a solution. This can very well be achieved with a focused continuous customer feedback looping, narrowing down to minimal viable product and a systematic approach of building another successful solution for years.

WePay API Re-launched

On January 8, 2014 WePay launched a new version of the WePay API – version 2014-01-08, giving apps 180 days to migrate.

Improve Visibility, Grab Attention

Email marketing is still a chosen way of generating new leads. Although the delivery rate and click rates matter a lot for better results, its always important to have right content to grab attention for counter action. Unless the content visibility is not appealing, counter action will be left unattended.

2013 New Year Eve with Google Doodle

Google India marked New Year’s Eve 2013 with an animated doodle on its homepage on Tuesday.

What Does It Cost To Build Next Hot Startup?

Building a simple MVP version of your technology idea and testing the water with early / beta users for the readiness to pay for product / service you are building with the bigger vision to scale-up, expand, evolve and feature roll-outs based on customer feedback and experimentation – will definitely help building the next hottest startup establishment.

Brand Building Opportunities Unlimited

In the digital world, your budget is driven by your strategies & cleverness of your planning and execution. Spending $1000 a month can also do a great job if spent thoughtfully with expertise. And if not planned, you might not get the right results even with a spent of $10,000.

Reasons why Lead Management should be in your 2013 plan

Only 5% of leads close quickly but 40-50% of leads will eventually. Having a standardized sales process that can be enacted, monitored, nurturing, follow-ups with past leads and refine it based on proven results makes the difference of closing more deals.

You have got a business idea, now what?

So you got a technology business idea which you think will be hot. That’s great. Now what? Before you start investing your money in building your idea, find out what you should be doing and how.

Manage Leads to Close Deals

Lead Nurturing is a process which every marketer use to build relationships with their prospects even when they are not yet ready to buy; in order to win their business whenever they are ready. This involves keeping in touch with such prospects via emails, phone calls etc to keep them updated with related contents, offers, communications etc.