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		<title>Google Changes Adwords AD Rank Algorithm</title>
		<link>https://content.kenovate.com/google-changes-adwords-ad-rank-algorithm.html</link>
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		<pubDate>Tue, 19 Nov 2013 08:32:05 +0000</pubDate>
		<dc:creator>Shivani Gupta</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[web promotion]]></category>

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		<description><![CDATA[With the recent algorithm update, a their component is added to define the ad position, which is Ad Extension. From now on, Ad Extensions will define who's Ad is to be displayed above the others (whenever two ads are closed winners to be displayed on search result page). ]]></description>
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		<title>How to get more customers from PPC</title>
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		<pubDate>Fri, 21 Oct 2011 05:07:48 +0000</pubDate>
		<dc:creator>Sameer Varshney</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

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		<description><![CDATA[Ever want &#8220;have more customers &#8211; without spending&#8221;? I guess thats the thing everyone wants. Everyone is looking and searching on Google to find out ways to get more and more no. of visitors, prospects, leads and importantly turning them into customers &#8211; without spending. Did you found any mechanism to get more customers without [...]]]></description>
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		<title>Advantages of PPC</title>
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		<pubDate>Fri, 11 Dec 2009 06:07:35 +0000</pubDate>
		<dc:creator>Shivani Gupta</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[SEO &#038; PPC both works well to improve your web presence and increasing traffic / hits to your website. With PPC, you are in control whereas with SEO, the results are not in your control. SEO results would take time to get visible.]]></description>
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