Google launched Disavow Links tool

Google has launched a new and widely anticipated “disavow links” tool. The tool was announced by the head of Google’s web spam team Matt Cutts, when speaking during a keynote at the Pubcon conference. The tool is live and can be found here. It has been already tested by some selected SEOs already for the past few weeks.

Disavowing Links

Cutts mentioned that publishers should first try to remove links they are concerned about pointing at them by first working with site owners hosting links or with companies they may have purchased links through.

Who Needs To Disavow?

It’s been primarily designed for those who were impacted by Google’s Penguin Update, which in particular hit web sites that may have purchased links or gained them through spamming.



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