Archives: Custom Applications

UI vs UX – What’s important for an automation application / system?

The ‘UI’ is the design view which means ‘User Interface’. That’s the first view what users sees. This refers to, how all the interactive elements are placed on the screen on which the user is suppose to work. This can be really important to give user a reason to give it a go to try [...]

App-only plan backfires for Myntra etc

Fashion retailer Myntra, which became the first web-based e-commerce firm to go app-only , has taken a step back. It is rolling out a mobile website, which is currently in pilot stage. The move may have been fuelled by its app-only strategy backfiring and the retailer losing traffic and sales post the development. Myntra’s parent, [...]

Magento Go is Shutting Down on February 1, 2015

E-commerce platform Magento, owned by eBay’s Enterprise division, is closing down two of its products: Magento Go and ProStores.

Releasing Useful Software

Rapid changes in technology world than any other industry and raised the expectations and keeping a lot of pressure to move quickly, upgrade the solution, early releases in order to beat the competition to a solution. This can very well be achieved with a focused continuous customer feedback looping, narrowing down to minimal viable product and a systematic approach of building another successful solution for years.

WePay API Re-launched

On January 8, 2014 WePay launched a new version of the WePay API – version 2014-01-08, giving apps 180 days to migrate.

2013 New Year Eve with Google Doodle

Google India marked New Year’s Eve 2013 with an animated doodle on its homepage on Tuesday.

What Does It Cost To Build Next Hot Startup?

Building a simple MVP version of your technology idea and testing the water with early / beta users for the readiness to pay for product / service you are building with the bigger vision to scale-up, expand, evolve and feature roll-outs based on customer feedback and experimentation – will definitely help building the next hottest startup establishment.

CRM For Real-Estate Company – CaseStudy

Every real estate company constructs properties whether commercial / residential and performs all kind of marketing investments to sell those property units. Channel partners, brokers, individuals and media is working for the publicity of their projects to get more & more no. of inquiries. With prospects across the world, inquiring for these projects and infact multiple projects, it’s always a challenge to follow-up and servicing these prospects for maximum possible sale with min expense. Further, nurturing marketing also takes more cost to up-sell other projects.

Challenge for a Real-estate Company

Now, anyone in the organization can take it further with the prospect to close the deal and provide their services. The system eliminates the inefficiencies inherent in using multiple spreadsheets and manual processes involved in tracking and managing prospects by creating one secure, central solution.

Manage Leads to Close Deals

Lead Nurturing is a process which every marketer use to build relationships with their prospects even when they are not yet ready to buy; in order to win their business whenever they are ready. This involves keeping in touch with such prospects via emails, phone calls etc to keep them updated with related contents, offers, communications etc.