Fashion retailer Myntra, which became the first web-based e-commerce firm to go app-only , has taken a step back. It is rolling out a mobile website, which is currently in pilot stage. The move may have been fuelled by its app-only strategy backfiring and the retailer losing traffic and sales post the development. Myntra’s parent, [...]
|
|
|
||
|
||||||||||||||||||||||||
