If you have focused on single keywords and bypassed keyword strings for optimization, you may begin paying heavily for that decision going forward. Focus on keyword phrases for search engine optimization.
Archives: December 2009
Advantages of PPC
SEO & PPC both works well to improve your web presence and increasing traffic / hits to your website. With PPC, you are in control whereas with SEO, the results are not in your control. SEO results would take time to get visible.