SEO is no longer just link building. Is it dead?

The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. With the frequent algorithm changes by Google and release of Panda & Penguin, the focus is to push back the websites those are performing link farming.

SEO is no longer a math problem, it’s a human one now. Link algorithms are getting retired. It’s time to focus on real optimization and talk about content (which has always been important for Google). In past, the website owners have been focusing on just link building / backlinks anyhow, whether its automated or manual. They have been opting for softwares or websites those were putting up backlinks on their & network websites, just on a click of mouse. This is past now. Remember, continuing the same strategy can push your website from #1 to #2000 or may be out of search result totally (i.e website might get dropped by Google).

Today, for absolute results and continuing your presence in Google search result, focus on content and real optimization from real experts those who understands this well and make strategies for your website. The new strategy may include:

  • Press release distribution
  • Unique article circulation
  • Natural backlinks by link worthy articles / press releases
  • Proper, themed, related category specific directories
  • Classified posting with related text under themed matched websites
  • Facebook & Twitter pages
  • Work on Facebook followers & Twitter likes
… and obviously the OnPage corrections for Keyword density, sitemaps, inclusion in search engines, meta etc tags, interlinking etc.
… and once again, work on your content.


Feel free to give us a call for your strategic and white hat optimization to keep yourself in Google search results. Has your website been penalized and dropped out from Google?, we can help you. Call us at +91-11-42141242 or write us on


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