Google Buzz is DEAD
Who says all business ideas work? Even a thorough research and great understanding can also result in shutdown of a business idea.
As Google’s Official Blog said “We aspire to build great products that really change people’s lives, products they use two or three times a day. To succeed you need real focus and thought—thought about what you work on and, just as important, what you don’t work on.”
As they say it correctly, “to succeed you need real focus and thought”. And precisely its true to understand what is not working great with your current product or service. And thats exactly what Google had figured out.
Last week, Bradley Horowitz, Vice President, Product posted, “In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+. While people obviously won’t be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout.”
Google Buzz was launched in 2010 as a social-networking vehicle of a web giant company. Buzz was built around the company’s popular Gmail, and it enabled the sharing of updates, photos, videos and other material and information with their friends.
So what went wrong?
Google Buzz caused an uproar when the automated process revealed users’ e-mail contacts and friends, without their permission. With Buzz, lists of friends were automatically created from Gmail contacts and most-frequent e-mail contacts, even though some might not be friends. And it quickly became embroiled in privacy issues that led to an investigation and settlement with the U.S. Federal Trade Commission, and an international uproar.
